Yokohama adds to AVID line

Aug. 28, 2008

Yokohama Tire Corp. has added another tire to its AVID line, the AVID Touring-S. It will be available throughout the United States this fall in 19 sizes.

According to Dan King, Yokohama vice president of sales, the AVID Touring-S targets a wide range of cars, SUVs and minivans, including the Ford Focus, Mitsubishi Lancer, Nissan Altima, Honda CRV, Chevy Uplander, Dodge Caravan and Toyota Sienna.

The tire's elements include:

* a "twin stability rib" for better handling and reduced noise.

* sidewall construction that utilizes a hard rubber insert to help absorb bumps and vibrations.

* tapered rain channels that accelerate water into the outer grooves for optimal wet traction.

* special "cross traction sipes" that improve handling in adverse conditions.

* a "tri-plex" compound for increased tread life and traction on slick surfaces.

"The hallmark of a great tire is the technology that goes in before the tire is made," says King.

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