Technical Rubber Co. has named Mitch Langford marketing manager for Tech's North America region.
Langford has extensive automotive industry experience, with a background in digital and traditional marketing, as well as content development and communications, for a variety of companies, including Malco Automotive Products and JC Whitney.
In his new role, he will "help drive the creative concept, development and execution of all marketing initiatives for Tech throughout North America," according to the company.
“I am thrilled to be back in the automotive industry and honored to be a part of the Tech marketing team,” notes Langford. "I look forward to working with the team to take our brand to the next level.”
“Mitch’s experience with the automotive industry and his expertise with digital marketing made him a natural choice,” says Brent Klomparens, director of marketing and key accounts, Americas. “We know Mitch will be a great addition to our team.”