CTDA Hall of Famer, Ex-Globe Tire Partner Jay Goldberg Dies

Feb. 11, 2022

Jay Goldberg, former partner at Globe Tire and a member of the California Tire Dealers Association (CTDA) Hall of Fame, recently died. He was 86 years old.

A second-generation tire dealer, Goldberg first worked for Anderson Tire, a Los Angeles, Calif.-based dealership that was “his dad’s business,” says longtime Goldberg family friend Billy Eordekian.

“My dad was sorting casings for Anderson Tire in the 1960s,” says Eordekian, current CTDA president and owner of 1-800EveryRim OEM Wheels.

“They had a giant operation in the Los Angeles area. They were big retreaders and had a big contract with Sears Auto Centers. They picked up all of Sears’ casings and used tires. They had distribution not only in California, but also as far east as Texas and the Midwest.”

Goldberg later opened Semperit Pacific Tire and then became a principal at Globe Tire, which was based in east Los Angeles.

Globe Tire, which had 18 locations, was known for custom wheels and high-end performance tires. It also had a wholesale operation that shipped across the country.

A longtime CTDA board member, Goldberg was “very involved” in legislative issues facing tire dealers both in California and at the national level.

He was inducted into the CTDA’s recently established Hall of Fame last month.

“Jay was a listener,” says Eordekian. “He wanted all the facts and wanted to understand a situation before he’d prematurely speak. He also was a warm person. He didn't use a lot of words, but the words he used showed that he cared.”

A resident of Toluca Lake, Calif., Goldberg supported a variety of charities. He was involved with a non-profit that helps victims of domestic violence. And he donated his time and funds to the American Cancer Society and other organizations.

Preceded by his son, Michael, Goldberg is survived by his wife, Trudy; three children; five grandchildren; and other relatives.

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