Atturo Adds Drag Radial Tire

Nov. 2, 2021

Atturo Tire Corp. is expanding its lineup of tires for muscle cars with a product designed for the drag strip.

The AZ850DR is Atturo's first drag radial tire. Its directional tread design features an extra wide shoulder tread, large center contact strip and "ultra sticky" compound.

The tire is DOT-compliant, and designed to complement Atturo's AZ850 on the rear tire. These staggered fitments are common for vehicles like the Dodge Challenger and Charger, Ford Mustang and Chevy Camaro.

Atturo says the AZ850DR will have one of the largest shoulder tread sections on the market, giving it plenty of grip to launch on the drag strip. The center tread channel provides straight-line stability through the run. And the tire's tread compound adds to that grip, on both the street and the strip.

“From the beginning, the Atturo brand has always been about three things,” says Atturo Tire President Michael Mathis, “First, it’s about performance. Whatever market we’re in we want to make sure that our products perform the best. Second, we cater towards enthusiast markets. We look for segments where people really love their vehicles and want to do exciting things with their tires. And third, we focus on delivering value.”

Atturo says its AZ850 tire proved to be popular with enthusiasts as a fast value tire, and the company recognized an opportunity to add a drag racing radial product.

“People who own muscle cars, whether it’s a Challenger, Charger, Mustang or Camaro, are enthusiasts about their vehicle,” Mathis explains. “One thing they loved about Atturo is that we were delivering great value compared to the overpriced original equipment tires that they normally had on their vehicles. And we found the muscle car market to be like the Jeep segment – both are full of enthusiasts who love their vehicle and are highly likely to modify it.”

Atturo says there are more than 1.8 million muscle cars on the road, and more than 44% of owners are likely to modify the vehicles, with the most likely modification being tires.

The AZ850DR will be available in 18-, 19- and 20-inch wheel sizes that complement the existing AZ850 in staggered fitments. Production of the tire is set to begin in early 2022, and it will be available in time for the spring drag racing season.











The new tire is on display at both of Atturo's booths at the 2021 Specialty Equipment Market Association (SEMA) Show (No. 45087  and 81070 . It's also included in the New Product Showcase.