“One Team, One Tyre, One Goal” is the appropriate title of a new video produced by tire brand Falken, showcasing the 2018 ADAC Zurich 24h-Race held at the Nürburgring race track.
The stunning footage in the three-minute video captures the challenges facing the Falken team and portrays their emotions and performance during the ADAC Zurich 24h-Race.
The video is the first to use recording technology of such high quality that it can also be shown on giant screens or on TV. Filming required the co-ordination of six cameras, four ATVs, a cable cam, a host of gimbal systems and a fleet of drones supplied by Falken’s technology partner, DJI. Techies may be interested to know that the film crew used Red Epic digital film cameras in 6K & 8K Raw and Red Raven in 4.5K Raw. The final total was 20 hours of raw footage or 10 terabytes of data, equivalent to over 2,000 DVDs or 400 Blu Rays.
The film is the crown of Falken’s "One Team, One Tyre, One Goal" campaign, which formed the focus of the brand’s communication for the 24-h Race. "This year, we turned the spotlight on our Falken Motorsports team as a team unit. Our videos of the 24h-Race have a long tradition, and are eagerly awaited by many of our fans," comments Markus Bögner, managing director and COO of Falken Tyre Europe GmbH.
Watch the video here: https://youtu.be/VJAa0qyhMhM.
Falken Tyre Europe GmbH is the European affiliate of the Japanese tire manufacturer Sumitomo Rubber Industries Ltd.