Michelin Blends Art with Race Tire Technology

Aug. 23, 2018

Groupe Michelin is combining a unique blend of driving passion, performance and art.at Monterey Car Week, which began Aug. 18, 2018, and will run through Aug. 26 in Monterey County, Calif.

Michelin will exhibit an assortment of extraordinary automobiles that represent its most collaborative relationships with brands such as Audi, BMW, Bugatti, Ferrari, Hennessey, McLaren, Porsche and Singer. Monterey participants will experience Michelin displays at Legends of Autobahn (Aug. 24), Porsche WERKS Reunion (Aug. 24), Rolex Motorsports Monterey Reunion (Aug. 23-26) and Exotics on Cannery Row (Aug. 25). Each of the vehicles on display at the Michelin exhibits during Monterey Car Week features tires from Michelin’s Pilot family or competition racing tires.

Michelin, a presenting sponsor at the Legends of Autobahn (LOTA) concours, celebrates the past and present art of BMW vehicles with an original M1 and custom M4. In partnership with BMW North America LLC, attendees can make their marks on a Michelin tribute BMW F90 M5 by applying color and helping design the final wrap of the vehicle. 

Michelin is also a presenting sponsor at the Porsche WERKS Reunion at Corral de Tierra Country Club in nearby Salinas. Celebrating Porsche’s 70th anniversary, Michelin will exhibit six unique Porsche "Paint To Sample" vehicles that can only be seen together at this event. The exhibit will feature the Michelin Pilot Sport Cup 2 R tire, which recently set a Porsche lap record at Germany’s legendary Nürburgring mounted on the Porsche 991 GT2 RS.

The Porsche WERKS Reunion display also features Michelin’s latest innovation, Michelin Track Connect, a chip-embedded, connected tire solution that monitors conditions such as tire wear, pressure, temperature and mileage through an app on the driver’s mobile device. The Michelin Track Connect solution has been specifically developed for the Pilot Sport Cup 2 connected tire, currently available in 11 sizes. The direct result of Michelin’s many decades of experience and expertise in motorsport, this tire is the reference tire for track-days and circuit use.

Auto enthusiasts who can’t be there can follow along on social media channels, including Facebook, Instagram and Twitter.