Pirelli Chooses the Right Notes to Display Its Tires

Nov. 1, 2018

Pirelli Tire North America Inc. annually sings the praises of its brands at the SEMA Show. That includes the Pirelli P Zero and Scorpion lines.

This year, it is getting help. The new Pirelli Wind Tunnel Tire Speaker by IXOOST is blasting out tunes at Pirelli's trailer outside the Las Vegas Convention Center. Songs by Big Machine Label’s stable of country and pop artists, including Taylor Swift and Brantley Gilbert, are featured.

The hi-fi unit integrates a state-of-the-art Bluetooth speaker inside a scaled down replica of Pirelli’s renowned P Zero racing tire, which is used by Formula 1 teams to conduct aerodynamic testing.  

Pirelli is showcasing its latest all-season products for the North American replacement market both inside and outside the convention center. Inside at Booth No. 40078 is the Scorpion All Terrain Plus, Scorpion Verde All Season Plus, P Zero All Season Plus, P Zero All Season Plus and Cinturato P7 All Season Plus.

Outside at Booth No. 62121, Pirelli will display three tires from the versatile P Zero line: the P Zeron on the Karma Revero in Balboa Blue; the P Zero Rosso on the 1964 Porsche 365 “Emory Special” by Rod Emory; and the Pirelli P Zero Corsa on the new Dodge Demon custom build by SpeedKore -- designed especially for high performance on track days.

"We look forward to maintaining our long-standing presence at the SEMA Show this year and to showcase both the relevance and dynamism of the Pirelli offering for North American consumers," says Chairman and CEO Marco Crola. "This spans our Plus line family, particularly the Scorpion All Terrain Plus that’s performing well thanks to our local market R&D, and our highest performance tires, the P Zero, which is shown here in various applications -- from a track ready Dodge Demon on P Zero Corsas to a vintage 1964 Emory Special Porsche and the sustainably minded luxury Karma Revero.

“We’re committed to this market and continuing to tailor our renowned high value product lines to meet the needs of our partners and consumers here."

Pirelli’s outside booth activity also includes an autograph signing session by industry favorite Chip Foose on Friday, Nov. 2, from 12:30-3:00pm.

For more information on Pirelli and its products, visit www.pirelli.com.