Hercules Tire & Rubber Co. is extending its partnership with Greg Wilson Racing into 2018.
This announcement follows Wilson’s commitment earlier today to run once again with the World of Outlaws Craftsman Sprint Car Series on the 2018 tour.
“Greg and his team have been a part of the Hercules Tires family since 2012. In that time, he’s become a trusted and valued brand ambassador for Hercules,” says Jedd Emans, vice president of marketing for Hercules. “Our relationship with Greg doesn’t end when he leaves the track. He visits with our dealers, employees and consumer customers — taking the time to get to know them and to talk about the sport and the role that Hercules has played in his career.”
As in past years, Hercules Tires’ Strongman logo will be featured prominently on Wilson’s #w20 car, as well as his racing suits, crew uniforms, trailer and driver’s merchandise.
Wilson also is the focus of a series of Hercules videos designed to give race fans an inside look at his drive and compassion.
“I’m thrilled to continue the Outlaws tour and to do that with Hercules Tires at my side again this year,” says Wilson. “Hercules has been a faithful partner for years and has made possible other relationships that have helped move the Greg Wilson Racing team forward. I think 2018 is going to be a big year for both of us.”
Hercules is a wholly-owned subsidiary of American Tire Distributors Inc.