Nokian Partners With Flatrock Motorsports Park

Dec. 12, 2023

Nokian Tyres Inc. announced it will ship tire materials from its Southeast Tennessee factory to help Flatrock Motorsports Park reinforce safety barriers at its racing circuits in Cumberland County, Tenn.

Nokian operates a zero-waste-to-landfill factory in Dayton, Tenn. 32 miles from the motorsports park. 

“Our partnership with Flatrock Motorsports Park provides a fresh outlet for us to reuse tire material, in accordance with our practice of recycling or reusing all production waste at our factory,” says David Korda, operations director at the Dayton factory for Nokian. 

Nokian Tyres is doubling capacity at its Dayton Factory, where it added 125 team members in 2023 as it seeks to fill the growing demand for its all-season and all-weather tires in North America. 

The first phases of Flatrock Motorsports Park, which include a world-class motor club, CIK karting track and real estate, are opening in 2024. Future phases include a grand prix track for major motorsports events and track days, an amphitheater for concerts and unique lodging and dining.

Tire shipments from Nokian Tyres to Flatrock will begin in the coming months.

"We are thrilled to partner with Nokian Tyres in our commitment to safety and sustainability," says Jeremy Hale, chief operating officer at Flatrock.

"Aligning with a zero-waste-to-landfill global tiremaker is a testament to our collective responsibility to drive change and leave a lasting legacy on and off the track."