Kimi Räikkönen Joins Nokian Brand

Nokian Tyres Inc. announced its partnership with motorsport racer Kimi Räikkönen, who will help amplify the Finnish brand’s global recognition. 

As a Finnish former Formula 1 driver and 2007 World Champion with Ferrari, Räikkönen, widely known as “The Iceman,” will work to promote the company’s renowned brand of tires for extreme driving and weather conditions. 

With over two decades in the industry, Räikkönen has competed in 349 Grand Prix and is known for his calm demeanor and sharp racing skills. 

“Kimi Räikkönen and Nokian Tyres share the same DNA: Finnish roots, uncompromising performance and the ability to thrive under pressure,” says Tiina Frazer, VP of Brand, Marketing and Communications for Nokian. “Both are built for extremes -whether it’s conquering the racetrack or navigating roads in changing conditions and harsh weather.”