Yokohama Sponsors Off-Road Racing Championship
Yokohama Tire Corp. announced it is continuing its involvement in off-road racing by joining the newly formed American Off-Road Racing Championship (AORC) as a supporting sponsor.
Team Yokohama is represented across multiple classes, with Isenhouer Brothers Racing and Dave Mason Jr. showcasing the Geolandar MT-R in Unlimited Truck Spec and Unlimited Truck (2WD) classes with Josh Row, Michael McFayden and Mitchell Alsup taking on the Pro Open UTV class on Geolandar SD and Geolandar M/T G003 SXS tires.
Other Team Yokohama members, including The Warrior Built Foundation and Josh and Martin Barkey of MBRP, will race at the Mint 400 in Las Vegas, Nev.
“AORC unites two prominent desert racing sanctioning bodies – Unlimited Off-Road Racing (UNLTD) and Best in the Desert (BITD) – into a single five-race points championship,” Yokohama officials say.
“Racing is the ultimate proving ground for our tires,” says Candace Cogan, Yokohama’s director of product marketing. “Every lap delivers critical data, real-world feedback and hands-on experience that directly shape the products we create for everyday drivers and off-road enthusiasts. This newly unified league provides an unparalleled platform to showcase our athletes’ performance and demonstrate how our tires thrive under the most extreme conditions.”
The 2026 AORC season kicks off Jan. 14 at the iconic Parker 400 in Arizona.