Kumho Partners with PPIHC
Kumho Tire U.S.A. Inc. is partnering with Broadmoor Pikes Peak International Hill Climb, presented by Gran Turismo (PPIHC), for the 104th Running of the Race to the Clouds.
In conjunction with PPIHC, Kumho announced the Gaining Traction Program, "an initiative to sponsor promising Colorado-based drivers with five years or fewer of competitive racing experience on Pikes Peak."
Kumho Tire also will sponsor the 2026 Rookie of the Year award to support "the next generation of racing talent" and showcase its high-performance tires.
"As part of the Gaining Traction Program, Kumho Tire will sponsor four emerging drivers with financial, product and other support," according to Kumho officials.
"The company will cover each driver’s entry fee, provide Kumho V730 tires for the event, as well as resources, guidance and opportunities for driver development."
The Kumho V730 tire is optimized for grip and handling in competitive driving environments, with a racing compound that offers necessary traction and other features, say company officials.
“We believe in developing and supporting the future generation of racing and are thrilled to partner with the Pikes Peak Hill Climb,” says John Yoon, senior vice president of marketing for Kumho Tire U.S.A.
“We’re not just looking for a champion; we’re looking for an athlete with the raw drive and potential to become one. By supporting a driver early in their Pikes Peak career, we can provide resources that can truly make a difference in their racing trajectory, including our high-performance Kumho tires.”
Chosen competitors will represent the brand during the PPIHC and at all ancillary events associated with the event.
"Eligibility requirements include a driver/team based in Colorado, as well as five or fewer years of PPIHC experience," say Kumho officials. "KUMHO will select drivers who demonstrate strong growth potential based on their experience and career trajectory from the Final Entry list as selected by the PPIHC Competition Committee. Drivers may qualify for KUMHO support for multiple years."