Bridgestone Announces 2026 Motorsports Activities
Bridgestone Corp. will continue supporting a range of motorsports and racing events in Japan and abroad in 2026.
The Bridgestone Potenza tire brand will be at the forefront of four-wheel racing, while the Battlax brand will power two-wheel competitions, the company says.
The company’s Bridgestone tires power Japan’s premier four-wheel racing series, Super GT, where teams equipped with Bridgestone Potenza tires have achieved a fifth overall series championship in both the GT500 and GT300 classes. On two wheels, Bridgestone Battlax-equipped teams have captured the series championship for the fifth consecutive year – and sixth time overall – in the world’s most prestigious endurance motorcycle race, the FIM1 Endurance World Championship (EWC).
The Firestone brand is the exclusive tire supplier for the NTT Indycar Series 2, including the Indy 500.
"Bridgestone leverages motorsports as a 'mobile laboratory,'" according to officials. "The technologies honed through the relentless pursuit of victory on the racetrack are directly applied to the evolution of consumer-grade and commercial tires, strengthening the Bridgestone brand and delivering new value to its customers."
“We hope to bring joy to drivers, riders, teams and all the fans who come to witness the thrill of racing," says Hiroshi Imai, vice president and senior officer of global motorsports for Bridgestone. "I feel as if I’m rolling along with our tires on the track! This year, we are also sharing the voices of ten of our teammates who work in motorsports tire structural design, material development, production and motorsports operations. Please look forward to the efforts of our dedicated teammates who work with tires every day, and their passion through “Genbutsu-Genba3” to pursue the ultimate tire performance.”
A full lineup of Bridgestone's 2026 motorsports events can be found here.