Tire Rack Extends Battle on the Bricks Sponsorship
Discount Tire’s Tire Rack has extended its entitlement sponsorship of the Battle on the Bricks IMSA sports car event at the Indianapolis Motor Speedway.
TireRack.com continues as the Official Partner of the TireRack.com Battle on the Bricks and Official Partner of Indianapolis Motor Speedway.
“We’re excited to continue as official partners of both Indianapolis Motor Speedway and the TireRack.com Battle on the Bricks,” says Scott Clark, TireRack.com CEO.
“This partnership welcomed IMSA sports car racing back to IMS and serves as a reminder that tire performance plays a critical role for every driver. Whether it’s on the track or on the street, tires matter.”
The sponsorship, which began in 2023, featured the return of the IMSA WeatherTech SportsCar Championship to IMS. Following endurance races in 2024 and 2025, the series returns to the Racing Capital of the World from Sept. 18-20, 2026, with a full weekend of sports car racing on the 14-turn, 2.439-mile IMS road course. The 2026 feature event will be two-hours, 40-minutes in duration. In addition to Sunday’s WeatherTech Championship race, the IMSA Michelin Pilot Challenge will headline the action Saturday, Sept. 19, 2026.
With 18 different manufacturers competing in IMSA, the TireRack.com Battle on the Bricks weekend continues to be a three-day festival showcasing the pinnacle of sports car racing.
“The TireRack.com Battle on the Bricks is an action-packed weekend of sports car racing at IMS,” says J. Douglas Boles, IMS president.
“Sports car fans, like myself, enjoy working on their own cars, and TireRack.com provides 24/7 access to shop for the highest-quality tires, wheels and car accessories. Having visited the TireRack.com headquarters and purchased tires from TireRack.com, I can attest to their focus on tire testing and the distribution of performance data that helps consumers make an informed tire choice. We are honored to have them as an integral part of the IMS experience.”