Falken Earns Victory at NORRA 1000
Key Highlights
- Rhys Millen Racing secured a victory in the Unlimited Trophy Truck class of the NORRA 1000 on Falken Tires' Wildpeak M/T – Race tires.
- The team finished sixth overall and demonstrated the tires' performance and durability in one of North America’s most demanding rally raid events.
- The win marks Falken’s first event partnership with Rhys Millen Racing, showcasing the tires' competitive edge in off-road racing.
Falken Tires earned a class victory on its Wildpeak M/T – Race tire at the 2026 NORRA 1000.
Competing in the Unlimited Trophy Truck class, sponsored driver Rhys Millen and Rhys Millen Racing performed across six days and approximately 1,380 miles down the Baja peninsula on Falken’s 40-inch Wildpeak M/T – Race tires. The team finished day one first in class and first overall by nearly four minutes.
"After two days and roughly 400 miles of racing, Team RMR remained in control of both the class and overall standings," say Falken Tire officials. Changes to road position and vehicle placements created additional challenges, costing the team time and moving them to third overall.
To secure the Unlimited Trophy Truck class win, Millen and the RMR crew positioned themselves for a final push to the finish.
"Entering the final day with a class lead of more than 54 minutes and approximately 145 miles remaining, Team RMR executed cleanly and crossed the finish line first in class and sixth overall, adding another major accomplishment to Millen’s already impressive off-road racing legacy," say company officials.
“The 2026 NORRA 1000 is in the books, and what a statement Team RMR and Falken Tires made in their maiden partnership,” says Rhys Millen, CEO and driver of Rhys Millen Racing. “Victories in motorsport are not based on views, impressions or likes. They are quantified performance results. This year we proved who had the dominant tire, and I’m proud to have given this win to Falken Tires.”
With the debut of the partnership between Falken Tires and Rhys Millen Racing, "Falken’s Wildpeak M/T – Race tires delivered the traction, strength and consistency required to compete at the front of one of the most respected rally raid events in North America."
“Rhys Millen and Team RMR delivered exactly the kind of performance Falken looks for in off-road competition,” says Eric Carlos, supervisor of Falken Motorsports. “The NORRA 1000 is a true test of equipment, strategy and endurance. To earn a class win in our first event together speaks volumes about Rhys, his team and the capability of the Wildpeak M/T – Race tire.”