Sumitomo Rubber Industries Ltd. recently announced its partnership with Goodwood Revival, the worldwide motorsport event, to enhance its Dunlop tire brand.

Through the three-year partnership, the company will support several activities for Goodwood Revival, which will be held at the Goodwood Circuit in England Sep. 18-20. During the event, an exhibition booth will display a Ford GT40 equipped with Dunlop tires, as well as three 1966 Ford GT40s, which will be equipped with Dunlop racing tires and compete in a race.

“This partnership is an extremely important initiative that plays a central role in our brand strategy," says Yasuaki Kuniyasu, president and CEO of Dunlop (Sumitomo Rubber Industries, Ltd.). "Building on the shared heritage of Dunlop and Goodwood, both of which have roots in England, we will work together with mutual respect to disseminate the value of the event and the appeal of motorsports to the world. We will strive to further evolve the brand and enhance its value.”

 Comment by Charles Gordon-Lennox, 11th Duke of Richmond
“It is extremely fitting that Dunlop, one of the original partners of the Goodwood Motor Circuit, back in 1948, is to become the very first presenting partner of Revival. Their history, not only with the event and Goodwood overall, but also as a pre-eminent tyre manufacturer and innovator for well over a century makes them the perfect brand to become our first partner of this standing. We are absolutely delighted to have them onboard.”

"Since the early years of the opening of the Goodwood Circuit (1948 to 1966), Dunlop has been involved in the event as a sponsor in Goodwood," say Sumitomo officials. The company is seeking to expand its business in the European market after acquiring the brand in 2025.

Read MTD's January 2025 story regarding Sumitomo Rubber Industries Ltd. acquiring the Dunlop tire brand from Goodyear Tire & Rubber Co. here.