Gerald's Tires & Brakes Partners with Kaulig Racing, BTS Rewards for NASCAR Southern 500
Key Highlights
- Gerald's Tires & Brakes will be the primary sponsor of AJ Allmendinger's No. 16 car at the Southern 500.
- BTS Rewards, fueled by Elite Rewards, will also be prominently recognized, promoting their industry-leading rewards platform.
- The Cook Out Southern 500 is a key event kicking off the NASCAR playoffs, held at Darlington Raceway on September 6.
Gerald's Tires & Brakes, BTS Rewards (fueled by Elite Rewards), and Kaulig Racing announced today that the Charleston-area family tire and automotive service company will be the primary partner on AJ Allmendinger's No. 16 for the Cook Out Southern 500 at Darlington Raceway.
The race car will display Gerald's signature colors and show prominent Gerald's Tires & Brakes branding alongside supporting recognition for BTS Rewards, fueled by Elite Rewards.
“Our entire team is thrilled to ride along with AJ and Kaulig Racing at Darlington Raceway,” says Bill Watts, owner and chief executive officer of Gerald's Tires & Brakes. “Seeing Gerald's signature orange-and-black colors take on ‘The Lady in Black’ brings incredible joy to our employees, our customers and the Charleston-area communities we have proudly served for generations. Darlington presents one of NASCAR's most iconic challenges, and we cannot wait to cheer on the No. 16 team at the track ‘Too Tough to Tame.’”
Gerald's, which opened its first store in 1974 at Savannah Highway and Magnolia Road in Charleston, operates seven locations across West Ashley, Mount Pleasant, North Charleston and Summerville. The dealership provides tires, automotive repair and preventive maintenance.
“BTS Rewards considers it a great privilege to showcase the Gerald's Tire family and the tremendous impact they make on the tire and automotive industry across southeastern South Carolina,” says Rick Benton II, president of BTS sales, marketing and distribution. “Gerald's operates as a class-act organization delivering top-tier tire and automotive service. This partnership celebrates their people, their customers, and the relationships continuing to drive our industry forward.”
The Cook Out Southern 500 opens the playoffs for the NASCAR Cup Series on Sunday, Sep. 6. The 367-lap race begins at 5 p.m. ET at Darlington Raceway. Allmendinger, a three-time NASCAR Cup Series winner, returns to Darlington following a fifth-place finish in the 2025 Southern 500.
BTS Rewards, fueled by Elite Rewards, functions as the official rewards platform of BTS Tire & Wheel Distributors. The Gerald's partnership "extends the program's mission of recognizing independent dealers, strengthening business relationships and creating valuable incentives and memorable experiences for local businesses keeping the tire and automotive industry moving," say BTS officials.