The newly introduced Kenda Vezda Eco features "advanced compound technology (that) improves resistance and reduces CO2 emissions," according to the company. The tire has 23% less rolling resistance than the Kenda Kenetica, the company's broad-line tire. Other features include an optimized design, courtesy of pattern pitch arrangement harmonic analysis. A silica-infused compound that increases performance in wet conditions and shoulder siping and circumfrential grooves that help displace water for enhanced hydroplaning protection. The Vezda Eco initially will be introduced in 27 sizes in the first quarter of 2013.