Bosch Debuts Towel-Wrap Brake Pad Packaging

Feb. 11, 2015

Robert Bosch LLC has introduced an innovative towel-wrap interior packaging concept for its line of Bosch Blue Disc Brake Pads. The new Bosch Towel Wrap package replaces the paper and shrink wrap previously used in packaging with a heavy-duty cotton towel in a distinctive blue color similar to those used by technicians. The concept is intended to reduce the amount of interior packaging (while still protecting the pads) and to be more environmentally-friendly by using a material which technicians can repurpose to clean their hands after servicing a vehicle.