Michelin helps RMA kick off Safety Week

June 4, 2012

As the Rubber Manufacturers Association (RMA) kicks off National Tire Safety Week (NTSW) June 3-9, 2012, Michelin and The Weather Channel are helping.

They are encouraging motorists to stay safe on the road this travel season by following simple, yet effective tips designed to prepare even the most seasoned driver for a worry-free journey.

Through WeatherReady Car Clinics, a series of educational vignettes featured on TV and online, automotive experts and The Weather Channel meteorologists share information with viewers. They demonstrate specific ways for drivers to take control behind the wheel and think ahead before taking to American roadways this summer.

“Road safety is a top priority at Michelin and partnering with The Weather Channel allows us to take a creative approach to amplify the message of safe driving,” said Don Byrd, vice president of marketing for Michelin’s passenger light-truck division.

“Choosing the right tires and maintaining them throughout their lives is essential to driving safely in normal weather conditions, but it becomes even more important in inclement weather.”

For Michelin’s safe driving tips, visit www.michelinman.com

For more information on NTSW, see: