Iowa dealer takes Tire Safety Week to heart: More than 120 cars get check-ups at tire fair

When the Rubber Manufacturers Association asked tire industry professionals to participate in its annual National Tire Safety Week event, Tim Reece, vice president of R&W Tire in Boone, Iowa, answered the call with gusto. He recently told us all about it:

Dear Editor,

For National Tire Safety Week, we ran an event we called our first Tire Safety Fair. We used a pharmacy's parking lot on the main street through our town of 13,000. We advertised heavily with help from co-sponsors Bridgestone/Firestone and the Boone County Landfill.

We inspected 125 cars in five hours, so we spent about two-and-a-half minutes per car.

We have deemed the event a complete success and plan on doing it annually. Our Firestone rep said Bridgestone/Firestone was helping with three other events like this but they were all in large cities.

I am anxious to see what other dealers have done.

Thanks,

Tim Reece

R&W Tire

Boone, Iowa

In the photo, R&W Tire employees air up tires as dealership owner Tim Reece (standing in front of tent) looks on.