Arnco unveils brand awareness program

Jan. 25, 2006

Arnco's new "Brand Matters" program is designed to boost awareness and acceptance of the company's flatproofing products.

The program includes a Digital Branding Kit that Arnco is distributing to its dealer network, says Arnco President Larry Carapellotti, and offers "several resources that will help influence a customer's buying decision."

Counter cards, promotional stickers and self-inking stamps also are part of the program, which will entail an advertising campaign as well.