Vogue Tyre picks marketing agency

Vogue Tyre & Rubber Co. has hired The ID Agency, a Manhattan Beach, Calif.-based communications firm, to handle its marketing and public relations.

"The selection of The ID Agency is part of our strategic plan to position Vogue Tyre as a leading distributor of tires that combine performance with look and sizing that consumers want for their luxury cars and SUVs," says Vogue Tyre President Greg Hathcock.