Reliable Tire Distributors celebrates 50 years of growth

March 17, 2006

Reliable Tire Distributors is celebrating its 50th anniversary this year.

Founded on April 27, 1956, Reliable Tire has grown to become one of the largest regional tire distributors in the U.S. It serves more than 4,000 dealers and provides daily delivery service in 24 eastern states from seven regional distribution centers, the company says. The distributor also offers five factory-direct tire programs.

A year-long celebration will be kicked off on April 1 in Syracuse, N.Y., at the first of a series of “Regional Dealer Shows.” Each dealer gathering will feature a tire trade show, keynote and seminar speakers, an appreciation banquet, cash giveaways, raffle drawings for apparel and tires, and grand prizes including large-screen TVs and gas grills.

Reliable’s Chief Operating Officer David Long said, “It’s exciting to know that Reliable Tire has enjoyed steady and profitable growth for 50 years, and yet I feel like we’re just warming up.”

As part of the celebration, Reliable will unveil its new corporate Web site on April 22 at its ”Regional Dealer Show” in Chicago. This site will feature manufacturer links, news and updates, program information, branch locations and profiles, and much more. A dealer locator for its associated dealers also is planned. Reliable’s new on-line ordering Web site for dealers, “TireView,” is being rolled out to all branch locations.

The first of two major anniversary promotions was unveiled to dealers on March 1. In “Reliable Tire’s Fabulous 50 Bridgestone Firestone Promotion,” the company will be giving away numerous prizes and awards, including trips to races and a $50,000 premium SUV grand prize.

Launched to more than 4,000 dealers, the seven-month-long promotion features a buy-in opportunity for dealers in which they can earn “chances” for major prizes in a drawing by buying select Bridgestone or Firestone tires between March 1 and Sept. 30, 2006. Dealers must register by April 30, 2006 to participate.

Throughout this promotion period, Reliable also will offer three “micro promotions” in which dealers and their sales staff can earn Visa debit cards, “Bonus Bucks” (double spiffs), and other incentives for buying select Bridgestone and Firestone tires. These “micro promotions” correspond to three Bridgestone Firestone national consumer promotions.

The second promotion – “Reliable Tire’s Golden Anniversary Promotion” -- will feature Continental and General Tires. Details of this promotion will be announced later this month. Grand prize winners for both promotions will be announced at a news conference at the SEMA Show in Las Vegas in November.

“I know this year’s celebration events and promotions will capture the attention of many more dealers and help them to get acquainted with the great services and programs we offer,” said Long. “I know our best days are yet ahead.”