Poblete joins Kumho's marketing department

May 11, 2006

Kumho Tire U.S.A. Inc. has hired Arnold Poblete as market research manager. In this newly created position, he will evaluate and analyze market trends and statistics to support new product development and marketing.

Poblete was previously a marketing supervisor at Yokohama Tire Corp. In his six years at Yokohama, he working in the finance and inventory departments. He also was involved in market research.

"The tire industry has been very aggressive due to many factors, such as a robust economy, new products and sizes, rising raw materials and fuel prices," he says. "Our job is to react constantly to these changes and demands in a way that benefits Kumho and its customers."