New ATD site lets consumers 'envision' custom wheels

Sept. 28, 2006

American Tire Distributors Inc.'s (ATD) new Web site "digitally installs" custom wheels on consumers' vehicles.

The site allwos users to rotate the vehicle 360 degrees, select a paint color (OE and custom color choices), save a photo in the user’s on-line "garage," and send an e-mail of the image to a friend, according to ATD officials.

The site also contains a dealer locator.

"Selecting a new set of custom wheels is a highly-involved process for a consumer,” says Ron Sinclair, ATD’s vice president of marketing.