SEMA Show, Day Two: TIA endorses AutoNetTV for members

Nov. 1, 2006

The Tire Industry Association (TIA) has endorsed the AutoNetTV waiting room program to educate and entertain its members' customers.

The agreement also enables TIA to air training and industry messages via AutoNetTV's Pro Channel, which plays before and after store hours at participating AutoNetTV locations.

AutoNetTV "informs every customer about the performance, safety and cost-saving benefits of performing regular maintenance services and needed repair services for their vehicles," say TIA officials.

TIA Executive Vice President Roy Littlefield says "subscribing to AutoNetTV is a great way for our members to show their customers that they care about their safety and long-term savings of vehicle ownership. Our expertise in training and representing the tire industry's needs are enhanced with the ability to communicate with more of our members through ProChannel."