Alliance launches tire safety campaign with tips on TPMS

Nov. 3, 2006

The Alliance of Automobile Manufacturers' new Web site,, is helping to educate consumers on tire pressure monitoring systems (TPMS).

It is part of a consumer safety campaign launched by the alliance on the importance of maintaining proper tire pressure.

“Vehicles are being equipped with tire pressure monitoring systems and we want to educate the driving public about what these new symbols mean in their vehicles and why maintaining proper tire pressure is important,” said Fred Webber, president and CEO.

The site also offers weather information and provides an interactive quiz to teach consumers how temperature changes, safety and fuel efficiency all play a role in maintaining proper tire pressure.

The Alliance of Automobile Manufacturers is a trade associaition made up of nine car and light truck manufacturers including BMW Group, DaimlerChrysler, Ford Motor Co., General Motors Corp., Mazda Motor Corp., Mitsubishi Motors, Porsche Cars North America, Toyota Motor Sales U.S.A. Inc. and Volkswagen of America Inc.

It was formed in 1999 and serves as an advocacy group for the automobile industry on a range of public policy issues.