Yokohama Tire Wins HDRA Season Opener

Jan. 15, 2013

Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in Jean, Nevada on January 12.

The race (four 62-mile laps) was the season opener for HDRA (High Desert Racing Association), which recently bought SCORE (Southern California Off Road Enthusiasts). The two racing associations will run separate events but share points to determine the off-road desert series world championship.

In the race, Steele, a two-time SCORE Person of the Year, campaigned his 800-horsepower Open Truck fitted with purpose-built 40-inch Yokohama Geolandar A/T-S R tires. “The Yokohama Geolandars are really special and are made for tough, off-road racing conditions,” said Steele. “They definitely helped us to the top of the podium. Let’s keep it rolling all year long.”

“Yokohama and the Desert Assassins are focused on the World Championship this year,” said Duane Sampson, Yokohama’s motorsports manager. “And with this win, we are in the best starting position to make that a reality on the Geolandar A/T-S R tires.”