Goodyear Dealer Conference, Day One: Get ready for four new consumer tires

Feb. 3, 2007

Goodyear Tire & Rubber Co. will give attendees a sneak peek at four new consumer tires as part of its Drive '07 Dealer Conference in Kissimmee, Fla., on Sunday, Feb. 4.

The highlight of the announcements is a new tire featuring "innovative technology" along the lines of the Assurance TripleTred (2004), Wrangler and Fortera SilentArmor (2005) and Eagle ResponsEdge (2006). Although the much anticipated tire is being kept under wraps, as it was in the Goodyear ad in the January issue of Modern Tire Dealer, it will be more of a niche market, rather than broad-line, tire.

At the Goodyear Trade Show, the tires, covered almost entirely in cloth, were fitted on a BMW Z4 convertible. Closer examination underneath the vehicle revealed what looked like word "Eagle" on the sidewall.

A new Goodyear light truck/SUV tire also is among the new products, which will not be available to dealers until later this year.