Michelin makes progress with Michelin on Main

May 4, 2007

Michelin North America Inc. has picked an architect and builder for its Michelin on Main retail shop in Greenville, S.C.

The store will offer Michelin-branded "mobility and lifestyle products" like maps, guides, hats and jackets, according to Michelin officials, not tires.

However, shoppers will be able to ask about tires that are best-suited for their vehicles, and will be referred to local Michelin tire dealers.

The 2,600-square-foot shop is scheduled to open late this summer.