Kumho Tire U.S.A.'s new promotion offers consumers a cash rebate of $40 when they buy a set of qualifying Kumho tires.
The promotion runs through June 2.
"The month of May --and Memorial Day in particular -- is historically a very active tire-buying period," says Mike Leverington, Kumho's director of marketing.
Qualifying tires for the rebate include select Ecsta high performance and Road Venture light truck tires.