Big O partners with Colorado racetrack

May 24, 2007

Big O Tires Inc. stores in Colorado and Wyoming have entered into a three-year sponsorship deal with Bandimere Speedway in Morrison, Colo.

"The goal is to use the raceway for... employee awards and for Big O Tires fleet and retail customers," says Will Esh, regional business manager for Big O.

"Season-long, the track attracts about 450,000 attendees, so this provides many opportunities for race patrons to become more familiar with Big O Tires."

Esh adds the partnership also will help raise the profile of Big O's charitable activities, such as its sponsorship of Alex's Lemonade Stand Foundation for Pediatric Cancer.

"We will be donating at least $50,000 from the company and its franchises this year, along with additional funds raised at events like those at Bandimere, to help fund research for a cure of childhood cancer."