Car customization is alive and well, says SEMA

May 31, 2007

American car owners spent a record $36.7 billion in specialty automotive products during 2006, according to the Specialty Equipment Market Association (SEMA), a 7% increase over 2005 levels.

SEMA reports that the automotive specialty equipment industry has seen sales growth of 7.4% per year on average during the last 10 years.

"What’s really exciting is that we’re seeing more and more mainstream consumers discovering the benefits of vehicle personalization," say SEMA officials.

Sign up for Modern Tire Dealer eNewsletters