Yokohama commits to Porsche Parade sponsorship for 20th year

June 14, 2007

Yokohama Tire Corp. is sponsoring several events during the Porsche Club of America's 52nd annual Porsche Parade, which will be held July 1-5, 2007, in San Diego, Calif. Yokohama has been a sponsor of the popular event for 20 years.

According to Yokohama's Jim Mayfield, the ultra-high performance Advan line will be highlighted on Tuesday, July 3, in the following events:

* the difficult and precise TSD (time, speed and distance) rally;

* the gimmick rally;

* the Porsche radio control car and die-cast car event; and

* the North Island Beach awards dinner.

The Porsche Parade is the perfect venue for Yokohama to showcase the tire line, says Mayfield, director of the Advan brand. "Porsche owners are definitely our audience, and our high-tech Advans are suited perfectly for high-end sports cars like Porsches."

For more information on Yokohama's Advan line, visit