Maxxis recognized as top Taiwan brand

July 26, 2007

Maxxis has made Interbrand's list of Taiwan's top brands for the fifth consecutive year. Maxxis was ranked eighth.

"Maxxis’ brand value, currently estimated at $309 million U.S., has increased 14% over the last year," say Maxxis officials.

In commentary accompanying the award, Interbrand noted the strength of the Maxxis brand and the company’s effective strategy for brand support: "Maxxis has had a strong year, with growing market share and a sustained price premium. The brand maintains its exposure through international sponsorship deals... its adoption by General Motors as a major supplier also strengthens its brand reputation."

Interbrand bases its rankings on "brand strength and earnings attributable to the brand."