Rent-n-Roll plans to change its name

Sept. 24, 2007

Tampa, Fla.-based Rent-n-Roll LLC plans to change its name to RNR Custom Wheels and Tires in order to position itself "as a wheel and tire store that offers several payment options" instead of just a rent-to-own chain, says President Larry Sutton.

"In existing markets where we have invested a lot of marketing funds in the Rent-n-Roll brand, we will be evolving over a two- to three-year period by adding RNR, point-of-sale, advertising, store fixtures, store design elements, etc.

"In new markets with no previous Rent-n-Roll exposure, we will be opening with the RNR branding package."

Sutton says the company will retain Rent-n-Roll as the name of its rent-to-own program.

In related news, Rent-n-Roll has built a new store in Tampa to replace its original outlet. The shop has a 2,500-square-foot showroom, a 500-square-foot training center and other amenities.