TIA's new video explains how to register tires

Feb. 12, 2015

The Tire Industry Association (TIA) has released the latest video in its tire safety consumer education program. “Tire Safety Starts With Tire Registration” outlines how consumers can register tires and explains the date code within the tire identification number (TIN).

“With all of the additional attention that has been given to tire registration lately, we feel it is the perfect time to raise awareness on the subject,” says TIA Executive Vice President Roy Littlefield.

“Our goal is remind retailers of their responsibility to provide the TIN for every new tire that they sell and educate motorists on why it’s important to follow through with the registration process.”

“Tire Safety Starts With Tire Registration” also includes information on how use the links provided by the Rubber Manufacturers Association (RMA). The video shows motorists how to find the tire registration page on the RMA website and register their tires with some of the most popular manufacturers.

“The lack of consumer education regarding tire registration has been well-documented over the past few months,” says Kevin Rohlwing, senior vice president of training for TIA. “This short 4-minute video explains why tire registration is necessary and how easy it is for motorists to make sure they can be notified in the event of a tire recall.”

“Tire Safety Starts With Tire Registration “is available on TIA’s YouTube channel, www.youtube.com/tiresafetystartshere, and www.tireindustry.org.

Since the TIA’s YouTube channel was launched in late 2013, the consumer education videos have received more than 117,000 views.

TIA encourages retailers to provide a link to the video or contact Donna Sage, TIA Director of Marketing and Communications, at [email protected] for a free download.