Falken supports Goodguys 2015 Autocross Program

March 12, 2015

As part of Falken Tire Corp.'s continued efforts to increase its brand awareness and build a stronger relationship with automotive enthusiasts, the high performance tire company will begin supporting the Goodguys Autocross program beginning with the first one of the year March 13-15, 2015, at Westworld in Scottsdale, Ariz.

The Goodguys Rod & Custom Association promotes and produces some of the world’s most dynamic automotive events. It is the world’s largest hot rodding association with over 70,000 active members worldwide. Goodguys offers more than 20 events annually from coast to coast and border to border, with programs ranging from a weekend attended by 30,000 to 40,000 people to three-day extravaganzas attracting over 100,000 fans and participants.

“Goodguys’ Autocross events offer registered drivers at our shows the opportunity to put their vehicle through the paces to test their driving skills and see how their car handles in a performance situation,” says Marc Meadors, Goodguys President. “The Goodguys AutoCross course is situated inside the event venue and will have plenty of turns and curves to test even the best tuned suspension and their tires.  We’re delighted to have Falken join us as a sponsor of this important part of our weekend program.”

“Part of our goal this year is to expand Falken’s grassroots efforts and we feel Goodguys offers a truly dedicated corps of drivers who are devoted to performance,” says Jonathon Bradford, Falken’s Motorsports Marketing and Event Manager. “The crowds Goodguys attracts are exactly the people we want to speak to while enabling them to see our product in action – particularly the popular RT615K, which has developed a strong reputation for both street and track use. It performs very well in an autocross environment.”

The first event - Goodguys 6th Spring Nationals presented by Brown’s Classic Autos – starts this Friday in Scottsdale. For more information on Goodguys year-long schedule, visit www.good-guys.com.