Yokohama kicks off 10-city tour

April 29, 2015

Yokohama Tire Corp.’s (YTC) 2015 Ride and Drive Dealer Training Program began in Houston, Texas, this week and will visit 10 markets within the next five months. The annual program is designed to educate YTC dealers throughout the country about its tire lineup.

“Yokohama firmly believes that in order to sell our tires with confidence, our dealers need to understand why they are the smart choice for consumers,” says Alan Holtschneider, YTC director, marketing. “This program is a great way to interact with our dealer network while keeping them informed.”

Dealers will be able to test drive a 2015 Mustang equipped with Yokohama’s ADVAN Sport A/S, AVID ENVigor, and ADVAN Neova AD08R tires on specially designed courses.

The training program's locations and dates follow.

April 27-30: Houston, Texas;

May 12-15:  Salem/Roanoke, Va.;

May 19-20: Milwaukee, Wis.;

May 27-29: Chicago, Ill.;

June 9-11: Ft. Lauderdale, Fla.;  

June 16-18: Seekonk, Mass.;

June 30-July 2: Lee, N.H.:

July 28-31: St. Louis, Mo.;

Aug. 25-28: Denver, Colo.; and

Sept. 22-24: Pleasanton, Calif.

For more information on Yokohama’s product line, visit