Yokohama sticks with 'Fuel Price Buster' program

May 7, 2003

On April 1, Yokohama Tire Corp. began a "Fuel Price Buster" program which rolled back prices by at least 10% on the company's most fuel-efficient commercial tires.

The company planned to continue the program until diesel fuel prices dropped below $1.50 per gallon on a national average.

Even with current reports from the Energy Information Administration's Retail On-Highway Diesel Prices Report indicating that prices are hovering around that benchmark, Yokohama plans to continue the program through June.

"This is one more way we can provide support to our customers," says John Cooney, director of commercial sales. "In these constantly changing economic times, the Fuel Price Buster program is the right thing to do -– for our customers and for Yokohama. This is a pro-active way to provide national accounts –- our partners in business –- the tools they need to be profitable and successful."

The Fuel Price Buster program, which Yokohama will re-evaluate at the end of June, offers a true discount to all Yokohama national accounts on the company's RY637, RY587 and TY527 commercial tire lines.