Bridgestone introduces winter tire

Nov. 13, 2003

Bridgestone/Firestone North American Tire LLC (BFNT) recently launched its Winterforce winter associate brand tire.

The studdable tire is available in 33 55-, 65-, 70-, 75- and 80-series sizes ranging from 14 to 16 inches.

"The Winterforce is designed to deliver a quiet and comfortable ride to your destination -- regardless of weather conditions," says Phil Pacsi, executive director, North American consumer tire marketing.

Featuring a high-sipe density, three-dimensional, unidirectional tread pattern, the tire meets the severe snow requirements of both the Rubber Manufacturers Association and Rubber Manufacturers of Canada.

The tire's sidewall features a winter mountain theme.