Sports marketing is a trend in the tire industry. It's all the rage among tire manufacturers (not counting Falken Tire Corp.).
In the November issue of Modern Tire Dealer, most of the manufacturers sound off on why sports marketing -- as opposed to motorsports marketing -- is a great way to get their brand names in front of as many people as possible.
And independent tire dealers like it, too, especially Dobbs Tire & Auto Centers Inc. in High Ridge, Mo., the 27th largest tire dealership in the United States, according to the Modern Tire Dealer 100 list.
During the sixth game of the 2011 World Series on Oct.. 27, Dobbs Tire President David Dobbs received the most bang for his sports marketing buck as possible when... well, to find out how, check out Modern Tire Dealer Editor Bob Ulrich's latest blog, "World Series game is a sign that sports marketing works for Dobbs Tire & Auto Centers."
(To read about other tire dealers who think the ROI for sports marketing is worthwhile, click here.)