TIA: Learn why customers choose you

The Tire Industry Association (TIA) will present new research about how and why customers decide where to buy tires in a free webinar. “Tire Industry: Why Do Customers Choose You” will be held Wed., March 5, 2014, at 2 p.m. EST.

The webinar is presented in partnership with LogMyCalls, a call tracking and analytics service offered by ContactPoint LLC.

The webinar will discuss:

* why customers buy from your competition;

* where tire businesses fall short in attracting business;

* marketing and sales holes, and how to spot them; and

* data and analytics from real tire retailers across North America.

The webinar is free and open to TIA members and prospective members.

To register, click here.