Yokohama readies Advan Web site

Feb. 22, 2005

Yokohama Rubber Co. Ltd. will launch the English-language World Advan Site on March 1 to highlight its new worldwide flagship tire brand, Advan.

The Web site will provide information on the brand policy and the latest Advan offerings, as well as links to dealer home pages around the globe. The URL will be:

The top page of the World Advan Site will underscore the brand image with the "Not for Everyone" catchphrase and show the "Advan Spirit" and "Products" sections. Advan Spirit will describe the brand policy and highlight the company's concepts in developing tires.

The Products section will feature the initial flagship offerings that the company will launch in summer this year -- the Advan Sport for super sports cars and the Advan S.T. for next-generation sport utility vehicles.

Since last year, Yokohama Rubber has positioned Advan as a global ultra-high performance brand. All the company's flagship tire development, motorsports activities and joint tire development with leading automobile manufacturers and tuners are now under the Advan marque.

Yokohama will showcase the Advan brand at the 75th Geneva Motor Show, which runs from March 1-13.