Cooper unveils Discoverer ATR

March 17, 2005

Cooper Tire & Rubber Co. has added to its Discoverer line with the new Discoverer ATR, which targets light trucks and SUVs.

"This tire offers uncompromising on- and off-road performance, going beyond ordinary all-terrain tires," say Cooper officials.

The Discoverer ATR "represents an entirely new design approach from Cooper."

The R- and S-rated tire contains a five rib all-terrain tread pattern that extends over its shoulders, deep sawtooth circumferential grooves, and lateral slots.

It ranges from 14 to 20 inches in size and will be available in more than 50 SKUs.