Are domestic OE fitments in Yokohama's near future?

July 22, 2005

Yokohama Tire Corp. has been busy on the original equipment front lately as it continues to launch its five Advan ultra-high performance tire lines in the United States.

The Fullerton, Calif.-based company recently opened an OE office in Farmington Hills, Mich., a suburb of Detroit. And earlier this month, Yokohama selected Pacific Communications Group to represent its OE interests in North America.

In addition, Art Michalik, director of marketing communications, announced that the Yokohama Advan Sport will be an OE fitment on next year's Porsche 997 Carrera 4. Yokohama's parent company, Yokohama Rubber Co. Ltd., also landed an OE fitment for the Sport on the new Bentley.

The Advan Sport, the company's new flagship ultra-high performance tire, was one of three tires Yokohama introduced at the Specialty Equipment Market Association Show in Las Vegas last November. The others were the Advan Neova and the Advan S.T.; the company began shipping the former in April, the latter in June.

(See "SEMA Aftermath: Yokohama introduces three Advan lines," Nov. 9, 2004.)

Yokohama also announced it has expanded its Advan A048 race tire line. The D.O.T.-marked racing tire is available in two different tread compounds depending on the size.

Another Advan line, the Advan S.4., was introduced at a special press launch in Napa Valley, Calif., earlier this week. Soon to be available only in North America, the all-season, ultra-high performance tire completes the Advan line.

For more information on the Advan lines, visit the company's new Web site at