CTNA adds 'Super Spiff' program

Oct. 18, 2005

Continental Tire North America Inc.'s (CTNA) Passenger and Light Truck Replacement Group is offering a new "Conti Super Spiff" rewards program.

"The program offers a cash sale incentive that can be earned by selling selected Continental and General brand tires during the program period," say CTNA officials.

"Payments will be distributed to the participating dealers through a customized Visa debit card that is reloaded each time they report their sales to the program administrator."

"Our dealers are very excited and so are we," says Andreas Gerstenberger, CTNA's vice president of sales and marketing for its PLT division.

"This unique incentive program supports both our direct and associate Dealers and does not distinguish between wholesale and retail tire sales.

"It is important for CTNA to support all of our customers with marketing programs that aid in both the sell-in and the sell-out aspects of our Continental and General brand tires".

The program is available for CTNA’s business partners via ContiLink, CTNA’s dealer extranet. It ends on Dec. 31, 2005.