Yokohama to form Chinese company

Nov. 10, 2005

Yokohama Rubber Co. Ltd. will establish Yokohama Rubber (China) Co. Ltd. next month to oversee its business interests in that country. Yokohama also plans to form a joint venture in China that will sell tires this coming April.

Yokohama does business in China via three companies: Hangzhou Yokohama Tire Co. Ltd., which makes passenger tires; Yokohama Hamatite (Hangzhou) Co. Ltd., which produces sealant for cars; and Yokohama Hoses & Coupling (Hangzhou) Co. Ltd., which asembles high-pressure hoses.

"By establishing a holding company, Yokohama expects to improve efficiency by integrating duplicate businesses among its companies and strengthening their functions, including sales promotion and marketing efforts," say Yokohama officials.