Yokohama debuts high performance tire in Europe

March 2, 2004

Yokohama Rubber Co. Ltd.'s high performance tire will debut in Europe this month. The is the first in the company's new "drive" series of tires.

The will be available in 37 sizes, from 185/65R14 86H to 235/45R17 97W. It eventually will be available in North America and other regions as well.

The tire incorporates Yokohama's proprietary asymmetric "Full Logic Tread Pattern" and is based on the company's "lifetime comfort" concept of minimizing noise and optimizing handling on dry and wet surfaces.

A new "Micro Flexible Compound" helps the tire grip on dry and wet road surfaces by enlarging its contact area with the road.

Yokohama says the name "drive" reflects the company's focus on "driving pleasure, driving entertainment and driver's tire."